By the time you read this post, the Mobile World Congress in Barcelona will end. However, mobile advertisers fly home with innovative mobile ad approaches. Brands, agencies and publishers look forward to a prosperous 2012. Publishers and other content producers ponder new vistas ahead. In case you haven’t followed MobileBeyond this week, they’re two eye-opening [...]
Mobile Research Forecast Accuracy Essential for Mobile’s Growth
November 2, 2011 by Leave a Comment
Mobile marketing researchers continually issue studies with unbelievable projections, then sell research reports to the industry that feeds them. In the current hot mobile commerce market, some research company’s forecasts are far from accurate. In this morning’s Mobile Commerce Daily, for example, reporter Rimma Kats announced that Juniper Research recently projected mobile coupon revenues growing worldwide [...]
Carrier Data Plans, Fair Pricing and Mobile Advertising
August 17, 2011 by Leave a Comment
As the carriers dangle 4G and tiered data plans in front of consumers, confusion reigns again. Since Verizon and AT&T have all but removed “all you can eat plans,” should customerrs choose lower-priced plans with greater risk of overages or higher rate plans protecting them from going over? Those in mobile advertising, like Delly Tamer [...]
MobiSnippets Mobile and Wireless Site Launches
August 8, 2011 by Leave a Comment
MobiSnippets, a new blog and podcast site from MobileBeyond, just launched, combining multiple content sources from MobileBeyond, MobileDiscoveries and IM-Mobile. (Podcasts for MobileBeyond and MobileDiscoveries are also available on the BluBrry.com Channel; MobileBeyond, MobiSnippets and IM-Mobile also appear on iTunes.) To find a blog article or podcast, use the menus above for each site.
Mobile Advertising Growth at 4INFO with Julie Shumaker
November 16, 2010 by 1 Comment
When I interviewed Kirsten McMullen, Director of Marketing at 4INFO in August, 2009, we discussed how SMB’s can effectively use SMS mobile advertising at reasonable costs to engage mobile phone users. Since then, the firm has added a kaleidoscope of new services for advertisers, brands and its publishers as the industry grows globally to $3.5B [...]
