By the time you read this post, the Mobile World Congress in Barcelona will end. However, mobile advertisers fly home with innovative mobile ad approaches. Brands, agencies and publishers look forward to a prosperous 2012. Publishers and other content producers ponder new vistas ahead. In case you haven’t followed MobileBeyond this week, they’re two eye-opening [...]
Mobile marketing researchers continually issue studies with unbelievable projections, then sell research reports to the industry that feeds them. In the current hot mobile commerce market, some research company’s forecasts are far from accurate. In this morning’s Mobile Commerce Daily, for example, reporter Rimma Kats announced that Juniper Research recently projected mobile coupon revenues growing worldwide [...]
As the carriers dangle 4G and tiered data plans in front of consumers, confusion reigns again. Since Verizon and AT&T have all but removed “all you can eat plans,” should customerrs choose lower-priced plans with greater risk of overages or higher rate plans protecting them from going over? Those in mobile advertising, like Delly Tamer [...]
MobiSnippets, a new blog and podcast site from MobileBeyond, just launched, combining multiple content sources from MobileBeyond, MobileDiscoveries and IM-Mobile. (Podcasts for MobileBeyond and MobileDiscoveries are also available on the BluBrry.com Channel; MobileBeyond, MobiSnippets and IM-Mobile also appear on iTunes.) To find a blog article or podcast, use the menus above for each site.
Augme Technologies and Mobile Marketing You’re probably not chewing on your mobile phone, but David Apple, CMO at Augme Technologies, does it regularly as he watches poorly executed mobile marketing campaigns and ineffective uses of mobile technology. But he stops teething when you talk with him about integrated QR codes, SMS and mobile Web launches. [...]
When I interviewed Kirsten McMullen, Director of Marketing at 4INFO in August, 2009, we discussed how SMB’s can effectively use SMS mobile advertising at reasonable costs to engage mobile phone users. Since then, the firm has added a kaleidoscope of new services for advertisers, brands and its publishers as the industry grows globally to $3.5B [...]