IM-Mobile

IM-Mobile http://www.im-mobile.com Mobile Relationship Marketing and Advertising Tue, 10 Apr 2012 16:08:40 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 IM-Mobile presents the best information, commentary and interviews about the growing mobile marketing and advertising industries. Whether you're in the business or would like to learn more about emerging trends in mobile and digital marketing, subscribe to IM-Mobile podcasts on iTunes. Brian Prows no Brian Prows info@IM-Mobile.com info@IM-Mobile.com (Brian Prows) IM-Mobile - 2011 - All Rights Reserved Mobile Relationship Marketing and Advertising mobile marketing, mobile advertising, digital marketing, sms marketing, sms advertising, multimedia marketing IM-Mobile http://im-mobile.com/wp-content/uploads/powerpress/IM_Header_144-097.jpg http://www.im-mobile.com San Francisco Bay Area Weekly Mobile Advertisers, Content Producers, Technology Collide http://www.im-mobile.com/mobile-advertisers-content-producers-technology-mwc/ http://www.im-mobile.com/mobile-advertisers-content-producers-technology-mwc/#comments Thu, 01 Mar 2012 22:06:01 +0000 Brian http://www.im-mobile.com/?p=1678

IM-Mobile - Mobile Relationship Marketing and Advertising

By the time you read this post, the Mobile World Congress in Barcelona will end. However, mobile advertisers fly home with innovative mobile ad approaches. Brands, agencies and publishers look forward to a prosperous 2012. Publishers and other content producers … Continue reading →

IM-Mobile

]]> http://www.im-mobile.com/mobile-advertisers-content-producers-technology-mwc/feed/ 0 Mobile Research Forecast Accuracy Essential for Mobile’s Growth http://www.im-mobile.com/mobile-research-forecast-accuracy-essential-for-mobiles-growth/ http://www.im-mobile.com/mobile-research-forecast-accuracy-essential-for-mobiles-growth/#comments Thu, 03 Nov 2011 05:23:40 +0000 Brian http://im-mobile.com/?p=1634

IM-Mobile - Mobile Relationship Marketing and Advertising

Mobile marketing researchers continually issue studies with unbelievable projections, then sell research reports to the industry that feeds them. In the current hot mobile commerce market, some research company’s forecasts are far from accurate. In this morning’s Mobile Commerce Daily, for … Continue reading →

]]> http://www.im-mobile.com/mobile-research-forecast-accuracy-essential-for-mobiles-growth/feed/ 0 Mobile Mobile marketing researchers continually issue studies with unbelievable projections, then sell research reports to the industry that feeds them. In the current hot mobile commerce market, some research company's forecasts are far from accurate. Mobile marketing researchers continually issue studies with unbelievable projections, then sell research reports to the industry that feeds them. In the current hot mobile commerce market, some research company's forecasts are far from accurate. In t... Brian Prows no 7:24 Carrier Data Plans, Fair Pricing and Mobile Advertising http://www.im-mobile.com/carrier-data-plans/ http://www.im-mobile.com/carrier-data-plans/#comments Wed, 17 Aug 2011 19:56:55 +0000 Brian http://im-mobile.com/?p=1571

IM-Mobile - Mobile Relationship Marketing and Advertising

As the carriers dangle 4G and tiered data plans in front of consumers, confusion reigns again. Since Verizon and AT&T have all but removed “all you can eat plans,” should customerrs choose lower-priced plans with greater risk of overages or … Continue reading →

]]> http://www.im-mobile.com/carrier-data-plans/feed/ 0 Mobile Advertising,mobile data plans As the carriers dangle 4G and tiered data plans in front of consumers, confusion reigns again. Since Verizon and AT&T have all but removed "all you can eat plans," should customerrs choose lower-priced plans with greater risk of overages or higher rate... As the carriers dangle 4G and tiered data plans in front of consumers, confusion reigns again. Since Verizon and AT&T have all but removed "all you can eat plans," should customerrs choose lower-priced plans with greater risk of overages or higher rate plans protecting them from going over? Those in mobile advertising, like Delly Tamer writing in Venturebeat, writes about customer dissatisfaction with pricing plans. But he doesn't address whether carrier data plans reduce mobile advertising growth due to CTR reluctance. In February, 2010, I wrote a MobileBeyond piece about Google Voice, Skype and carrier data charges that confuse carriers' customers. I concluded that simplifying charges is critical as feature phone users switch to smartphones and data plans. Unlike other metered industries, like utility companies, U.S. carriers created a pricing quagmire. "Buckets of minutes," Cingular's "rollover minutes," Verizon's $1.99 per megabyte charge, unlimited, tiered and prepaid data plans slowly emerged. All the changes should have killed off the golden goose. That customers complained but still paid their bills astounds me. If carriers from the get-go would have adopted metered pricing similar to electric and gas utilities--and ditch the penny-pinching extras--mobile consumers would have experienced increased satisfaction. Electrical utilities, for example, trained home owners that their average monthly bill would rise in the Winter as gas usage increases, go down in the Spring and rise in the Summer for households using AC. Mobile carriers should have implemented a similar strategy, reducing consumer data pricing concerns. Carrier Data Plans and Mobile Advertising As a result, the mobile advertising industry not only has to write outstanding creative with great offers to convince consumers to click. They must deal with mobile users who worry about voice and data charges. Simplifying Mobile Phone Costs Here's an example of a an equitable carrier data plan: Every mobile consumer pays a base rate for individual voice minutes, text and data. (Shared plans might vary slightly.) The base rate, similar to utility companies, would reflect the median average monthly bill. (Half the customers will exceed base; half will not.) * Customers who exceed voice or data for each billing cycle pay a fair price for the overage (say, 5 cents per voice minute, 2 cents per text and 50 cents per megabyte, plus any extra charges for ring tones, wall paper or apps). Customers who don't reach the max should receive a credit for next month's bill. This is not only fair to customers; it may also reduce network congestion caused by data-gouging users, who gradually reduce their data consumption. That's it. Simple, reasonable charges for voice, text and data. While this plan will not resolve all mobile user pricing complaints, once consumers better understand their usage and bills, customer satisfaction should gradually increase. Click-through rates rise for advertisers. Carriers have fewer customer complaints. And everyone gets a good night's sleep. * Many gas and electrical utilities use a "base factor" to determine rates. Customers who exceed this factor pay more per therm or kilowatt. Customers also receive a discount if they reduce energy consumption year-over-year. Additional energy rebates for replacing old appliances that are less energy efficient are also available. Mobile carriers could apply these "carrot" rather than "stick" programs. Brian Prows no 5:13 MobiSnippets Mobile and Wireless Site Launches http://www.im-mobile.com/mobisnippets-mobile-wireless/ http://www.im-mobile.com/mobisnippets-mobile-wireless/#comments Mon, 08 Aug 2011 14:00:30 +0000 Brian http://im-mobile.com/?p=1556

IM-Mobile - Mobile Relationship Marketing and Advertising

MobiSnippets, a new blog and podcast site from MobileBeyond, just launched, combining multiple content sources from MobileBeyond, MobileDiscoveries and IM-Mobile. (Podcasts for MobileBeyond and MobileDiscoveries are also available on the BluBrry.com Channel; MobileBeyond, MobiSnippets and IM-Mobile also appear on iTunes.) … Continue reading →

]]> http://www.im-mobile.com/mobisnippets-mobile-wireless/feed/ 0 Are Mobile Ads Relevant? http://www.im-mobile.com/mobile-ads-relevant/ http://www.im-mobile.com/mobile-ads-relevant/#comments Mon, 25 Jul 2011 00:25:24 +0000 Brian http://im-mobile.com/?p=1511

IM-Mobile - Mobile Relationship Marketing and Advertising

During the past few days, I’ve viewed dozens of banner ads appearing at the bottom of my Nexus S’ screen–many attractive, but most irrelevant, repetitious and spammy. For my ad-hoc tests, I used Republic News’ excellent app letting users choose … Continue reading →

IM-Mobile

]]> http://www.im-mobile.com/mobile-ads-relevant/feed/ 0 admob,google,groupon,mobile ad spend During the past few days, I've viewed dozens of banner ads appearing at the bottom of my Nexus S' screen--many attractive, but most irrelevant, repetitious and spammy. - For my ad-hoc tests, I used Republic News' excellent app letting users choose top... During the past few days, I've viewed dozens of banner ads appearing at the bottom of my Nexus S' screen--many attractive, but most irrelevant, repetitious and spammy. For my ad-hoc tests, I used Republic News' excellent app letting users choose topics by subject in a tag cloud. The mobile ads, however, kept rotating from Groupon, a Republic News reader survey, followed by more Groupon ads. While viewing the ads and content, I kept asking myself: "Why are you showing me the same ads when I'm not responding? Do you hope I might start using coupons and click or are you filling inventory?" My second test involved the mobile app Tweetcaster. Today I received an alert, usually indicating a re-tweet or direct message. This time, though, the screen was stuck on a webpage showing my bio and following/follower stats with rolling banner ads at the bottom for glass, tile and carpet, Audible.com, credit counseling, bail bonds and sporting goods stores. The ads changed quickly by shortest to longest distance to a store, as if I were using map software to find the nearest Starbucks. Above the ad, I read: "That's you...2,198 Tweets." So I concluded that sending lots of tweets qualifies me for behavioral targeting. But the Google/Admob mobile ads were not relevant to my needs or wants. My conclusion: Republic News doesn't have enough mobile advertisers and Admob is throwing mud against the wall hoping some will stick, despite my lack of response. In other words, the customer doesn't come first. The "Pandora" Syndrome Clearly, all is not well in mobile advertising, even at Pandora Internet Radio. eMarketer recently forecasted only 2014 U.S. mobile ad spend of $2.5B, a pittance compared to online at $26B. $2.5 billion, by the way, is what Facebook spent on advertising in 2010. Pandora Internet Radio's inability to fill ad inventory is ample proof. The company's CEO recently announced its mobile ad challenge. If Pandora, the darling of Wall Street, can't fill inventory, how will other online publishers or entertainment services fare? Not well if eMarketer's forecast is correct. Even Groupon, which is filing for a $750 million IPO, lost $413M in 2010. Relevant Mobile Ads Critical to Growth Despite the low ad revenues, however, it's the relevancy of mobile ads that's critical to the future of mobile advertising. Just as online slowly developed search ad strategies and a pricing system based on click-through rates, mobile must demonstrate its advertising advantages to win its rightful share of the ad pie. Only then will revenues for mobile ads rise. Brian Prows no 4:19 Augme’s David Apple – Mobile is a chew toy & we’re teething http://www.im-mobile.com/augmes-david-apple-mobile-is-a-chew-toy-we%e2%80%99re-teething/ http://www.im-mobile.com/augmes-david-apple-mobile-is-a-chew-toy-we%e2%80%99re-teething/#comments Wed, 30 Mar 2011 01:10:58 +0000 Brian http://im-mobile.com/?p=1376

IM-Mobile - Mobile Relationship Marketing and Advertising

Augme Technologies and Mobile Marketing You’re probably not chewing on your mobile phone, but David Apple, CMO at Augme Technologies, does it regularly as he watches poorly executed mobile marketing campaigns and ineffective uses of mobile technology. But he stops … Continue reading →

]]> http://www.im-mobile.com/augmes-david-apple-mobile-is-a-chew-toy-we%e2%80%99re-teething/feed/ 0 augme technologies,david apple,Digital Marketing,health care marketing Augme Technologies and Mobile Marketing You're probably not chewing on your mobile phone, but David Apple, CMO at Augme Technologies, does it regularly as he watches poorly executed mobile marketing campaigns and ineffective uses of mobile technology. Augme Technologies and Mobile Marketing You're probably not chewing on your mobile phone, but David Apple, CMO at Augme Technologies, does it regularly as he watches poorly executed mobile marketing campaigns and ineffective uses of mobile technology.... Brian Prows no 29:13 Mobile and Online Advertisers Get Married in 2011 http://www.im-mobile.com/mobile-and-online-advertisers-get-married-in-2011-says-joy-liuzzo/ http://www.im-mobile.com/mobile-and-online-advertisers-get-married-in-2011-says-joy-liuzzo/#comments Wed, 12 Jan 2011 21:51:28 +0000 Brian http://im-mobile.com/?p=1334

IM-Mobile - Mobile Relationship Marketing and Advertising

Mobile Advertising Continues Growth For several years, mobile and online advertisers had a lover’s quarrel. Mobile proponents claimed “the year of mobile,” while online, broadcast and print industry folks kept knocking mobile as a teenage love affair with iPhones and … Continue reading →

IM-Mobile

]]> http://www.im-mobile.com/mobile-and-online-advertisers-get-married-in-2011-says-joy-liuzzo/feed/ 1 mobile research,consumer research,smartphones,technology research Interview with Joy Liuzzo of InsightExpress Mobile consumer research helps marketers and advertisers better understand mobile and smartphone user behaviors. In this interview, Joy and Brian discuss the latest InsightExpress study revealing some striking new information. Brian Prows no 30:54 Mobile Advertising Growth at 4INFO with Julie Shumaker http://www.im-mobile.com/mobile-advertising-growth-at-4info-with-julie-shumaker/ http://www.im-mobile.com/mobile-advertising-growth-at-4info-with-julie-shumaker/#comments Wed, 17 Nov 2010 01:17:57 +0000 Brian http://im-mobile.com/?p=1323

IM-Mobile - Mobile Relationship Marketing and Advertising

When I interviewed Kirsten McMullen, Director of Marketing at 4INFO in August, 2009, we discussed how SMB’s can effectively use SMS mobile advertising at reasonable costs to engage mobile phone users. Since then, the firm has added a kaleidoscope of … Continue reading →

]]> http://www.im-mobile.com/mobile-advertising-growth-at-4info-with-julie-shumaker/feed/ 1 text advertising,mobile advertising,4info,mobile marketing,sms text marketing Interview with 4INFO's Julie Shumaker about mobile text advertising and messaging In this interview, Julie discusses the growth of 4INFO and SMS text marketing worldwide. Learn how mobile advertising campaigns via text work. Brian Prows no 23:38 Mobile Marketing Trends with Bryce Marshall of Knotice http://www.im-mobile.com/mobile-marketing-trends-with-bryce-marshall-of-knotice/ http://www.im-mobile.com/mobile-marketing-trends-with-bryce-marshall-of-knotice/#comments Fri, 12 Nov 2010 02:23:09 +0000 Brian http://im-mobile.com/?p=1315

IM-Mobile - Mobile Relationship Marketing and Advertising

A year ago Bryce Marshall, who is Director of Strategic Services with Knotice, a direct digital marketing firm, appeared on IM-Mobile. During our discussion, we did a role play about a fictitious furniture chain in the Midwest struggling with mobile … Continue reading →

IM-Mobile

]]> http://www.im-mobile.com/mobile-marketing-trends-with-bryce-marshall-of-knotice/feed/ 2 retail marketing, mobile marketing,digital marketing,creative advertising Interview with Bryce Marshall of Knotice, a digital marketing firm, about integrating SMS texting marketing with online and email Bryce Marshall talks about integrated digital marketing, including mobile and email. Brian and Bryce role play a retail furniture chain case study to show the effectiveness of integrated marketing. Brian Prows no 44:45 Mobile Marketing Review Podcast Series Launches http://www.im-mobile.com/mobile-marketing-review-podcast-series-launches/ http://www.im-mobile.com/mobile-marketing-review-podcast-series-launches/#comments Fri, 29 Oct 2010 18:08:02 +0000 Brian http://im-mobile.com/?p=1273

IM-Mobile - Mobile Relationship Marketing and Advertising

Finding excellent podcasts about mobile marketing is challenging. As a podcaster, I know the work involved selecting guest experts, prepping for the interviews and then editing the audio files. So I’m pleased to hear that three mobile experts have launched … Continue reading →

]]> http://www.im-mobile.com/mobile-marketing-review-podcast-series-launches/feed/ 1 mobile marketing,podcast,marketing,marketing campaign,advertising campaigns,kim dushinski,linda daichendt,peggy anne salz, Finding excellent podcasts about mobile marketing is challenging. As a podcaster, I know the work involved selecting guest experts, prepping for the interviews and then editing the audio files. So I'm pleased to hear that three mobile experts have laun... Finding excellent podcasts about mobile marketing is challenging. As a podcaster, I know the work involved selecting guest experts, prepping for the interviews and then editing the audio files. So I'm pleased to hear that three mobile experts have launched a new online series called "The Mobile Marketing Review." Its mission is educating the mobile industry by providing expert advice on execution, effectiveness and best practices. Episodes will examine real-life marketing and advertising campaigns submitted by brands, agencies and marketers worldwide, and offer a no-holds-barred analysis of how well the campaigns achieved their objectives. Kim Dushinski, President of Mobile Marketing Profits and author of the best-selling book "The Mobile Marketing Handbook," and Linda Daichendt, a marketer, mobile authority who owns Strategic Growth Concepts share their insights on the show. (Both Kim and Linda have also appeared in interviews on MobileBeyond, the sister site to IM-Mobile.) Peggy Anne Salz, Founder and Chief Analyst of MSearchGroove, a mobile search, mobile marketing and social media firm hosts the podcasts. The first program covers a recent survey from Adobe called "What Users Want from Media, Finance, Travel & Shopping." It discusses a recent cross-media marketing campaign by Arby's, a U.S. fast food restaurant chain. Hipcricket, a leading mobile marketing and advertising company, developed the campaign. The shows air monthly and focuses on successful marketing campaigns. During the show, each expert summarizes current trends in the field that help marketers learn more about developing successful mobile strategies. Guest Expert Bios Kim Dushinski is the President of Mobile Marketing Profits, a Denver-based marketing training firm that helps local businesses use mobile to get more customers. Her company also helps people start their own business. Kim is the author of The Mobile Marketing Handbook: A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns and a contributing author of "Success Secrets of Social Media Marketing Superstars." Mobile Marketer, the online publication covering mobile and commerce named Kim as one of 10 mobile women to watch in 2010. Linda Daichendt, CEO/Managing Consultant of Strategic Growth Concepts is an accomplished marketer and award-winning blogger on the use of new media in growing a business. She is a recognized business expert with 20+ years of corporate, small business and franchising experience, as well as the Founder of the Mobile Technology Association of Michigan, a Michigan-based trade association for the industry, and the Co-founder of Mobile Monday Michigan. Peggy Anne Salz is the Chief Analyst and Founder of MSearchGroove (MSG), a top 50 influential technology site, provides analysis and commentary on mobile search, mobile marketing & advertising and social media. She has established a successful writing and consulting career based on vision, insight, versatility, and more than 15 years of industry experience. Her work, which includes more than 300 articles on the industry, has appeared in magazines and online destinations such as The International Herald Tribune, The Wall Street Journal, Mobile Entertainment, New Media Age, and in the Agile Minds column in EContent magazine. Brian Prows no 2:38 Mobile Web Content Optimization with Eric Hansen http://www.im-mobile.com/mobile-web-content-optimization-with-eric-hansen/ http://www.im-mobile.com/mobile-web-content-optimization-with-eric-hansen/#comments Fri, 22 Oct 2010 19:51:49 +0000 Brian http://im-mobile.com/?p=1260

IM-Mobile - Mobile Relationship Marketing and Advertising

Are you responsible for mobile website conversions and user engagement at your company? If so, Eric Hansen of SiteSpect has a few ideas to share with you. The company helps marketers test and optimize their web sites, detect important mobile … Continue reading →

IM-Mobile

]]> http://www.im-mobile.com/mobile-web-content-optimization-with-eric-hansen/feed/ 1 website optimization, mobile websites,optimize website, web content optimization Eric Hansen of SiteSpect discusses optimizting content optimization of mobile websites Downloading a mobile website is more than carrier network speed; optimized mobile website content is critical for a satisfying experience. Listen as expert Eric Hansen discusses the issue. Brian Prows no 21:55 Rich Media Ads from Crisp Wireless with Boris Fridman http://www.im-mobile.com/rich-media-ads-from-crisp-wireless-with-boris-fridman/ http://www.im-mobile.com/rich-media-ads-from-crisp-wireless-with-boris-fridman/#comments Thu, 14 Oct 2010 17:35:58 +0000 Brian http://im-mobile.com/?p=1239

IM-Mobile - Mobile Relationship Marketing and Advertising

As Boris Fridman, CEO of Crisp Wireless, spoke with me at CTIA in San Francisco recently, I reflected on how far mobile advertising has come in only a few years. Still dominant, but with much less sex appeal, SMS creeps … Continue reading →

]]> http://www.im-mobile.com/rich-media-ads-from-crisp-wireless-with-boris-fridman/feed/ 1 rich media ads, crisp wireless,boris fridman,mobile advertising,rich media,mobile web As Boris Fridman, CEO of Crisp Wireless, spoke with me at CTIA in San Francisco recently, I reflected on how far mobile advertising has come in only a few years. Still dominant, but with much less sex appeal, Rich media ads are alive and well at Crisp Wireless, a mobile advertising firm serving brands, advertisers and mobile publishers Brian Prows no 31:18 Rich Media Mobile Ads from 4delite with Eugene Walden http://www.im-mobile.com/rich-media-mobile-ads-from-4delite-with-eugene-walden/ http://www.im-mobile.com/rich-media-mobile-ads-from-4delite-with-eugene-walden/#comments Wed, 29 Sep 2010 20:32:57 +0000 Brian http://im-mobile.com/?p=1189

IM-Mobile - Mobile Relationship Marketing and Advertising

Rich media mobile ads may become old hat in the future. But until recently, mobile browser displays were limited, challenging advertisers to deliver creative, attractive advertising. As smartphone browsers and apps improved in quality, advertiser interest in rich media advertising … Continue reading →

]]> http://www.im-mobile.com/rich-media-mobile-ads-from-4delite-with-eugene-walden/feed/ 2 mobile rich media,rich media advertising,4delite,smartphone advertising Eugene Walden of SF headquarted 4delite discusses rich media mobile advertising Although SMS text marketing still dominates the world of mobile, the industry is turning to rich media ad units for displaying marketers' brand advertising. As 3G/4G mobile networks grow--and smartphones become more powerful--the advertising experience on mobile gets better. Interview with Brian and Eugene Walden. Brian Prows no 26:23 Mobile Ad Network Smaato with Harald Neidhardt http://www.im-mobile.com/mobile-ad-networks-and-mobiles-future-with-harald-neidthardt/ http://www.im-mobile.com/mobile-ad-networks-and-mobiles-future-with-harald-neidthardt/#comments Fri, 23 Jul 2010 01:27:23 +0000 Brian http://im-mobile.com/?p=1087

IM-Mobile - Mobile Relationship Marketing and Advertising

In May, 2009, Harald Neidhardt, Co-Founder and CMO of Smaato, a mobile ad network aggregator, appeared on IM-Mobile to discuss the fast growth of the mobile advertising industry. Here’s a man who believes that mobile phones are the most powerful … Continue reading →

]]> http://www.im-mobile.com/mobile-ad-networks-and-mobiles-future-with-harald-neidthardt/feed/ 3 mobile ad network,smaato,mobile advertising,sms marketing Interview with Smaato's Harald Neidthardt about mobile ad networks Harald Smaato is Co-founder and CMO of Smaato, one of the world's largest mobile advertising networks. Discover how mobile ad networks work as mobile advertising growth explodes globally. Brian Prows no 39:36 Mobile Advertising with Mobixell’s Freddy Friedman http://www.im-mobile.com/mobile-advertising-in-a-multimedia-age-with-mobixells-freddy-friedman/ http://www.im-mobile.com/mobile-advertising-in-a-multimedia-age-with-mobixells-freddy-friedman/#comments Thu, 03 Jun 2010 02:28:57 +0000 Brian http://im-mobile.com/?p=986

IM-Mobile - Mobile Relationship Marketing and Advertising

A global storm is brewing in mobile advertising and cellular innovation. Operators, brands and agencies, facing stiff competition and consumer demand for multimedia content, are struggling to manage five billion handsets. Meanwhile, another five billion wireless devices will emerge in … Continue reading →

]]> http://www.im-mobile.com/mobile-advertising-in-a-multimedia-age-with-mobixells-freddy-friedman/feed/ 1 advertising solutions,freddy friedman,Mobile Ads - A global storm is brewing in mobile advertising and cellular innovation. Operators, brands and agencies, facing stiff competition and consumer demand for multimedia content, are struggling to manage five billion handsets. Meanwhile, A global storm is brewing in mobile advertising and cellular innovation. Operators, brands and agencies, facing stiff competition and consumer demand for multimedia content, are struggling to manage five billion handsets. Meanwhile, another five billion wireless devices will emerge in 2010. Enter Mobixell Networks. A worldwide provider of mobile Internet, broadband, video, messaging and advertising solutions, the company helps operators optimize the surge in Internet traffic and streamline mobile ad delivery for brands, agencies and the carriers. With over 350 installations, Mobixell has worked with operators worldwide for ten years to efficiently manage mobile data traffic and ensure a quality user experience for over one billion subscribers. Freddy Friedman manages the global media monetization activities for Mobixell’s Mobile Advertising unit, working with OgilvyOne, AdMob, Quattro Wireless, GroupM, M&C Saatchi Mobile and other leading players in the global mobile advertising industry. In his 6 years with Mobixell, Freddy has led the strategic marketing activities in key Mobixell accounts, winning business with Vodafone, Orange France Telecom, Verizon Wireless , China Mobile, O2 and others. Freddy has an MBA from the Herriot-Watt University in Edinburgh, Scotland, and a B.A in international Marketing and Finance from COMAS (The College of Management Academic Studies in Tel Aviv). In this podcast interview, Freddy and Brian Prows discuss major changes among brands and agencies to embrace mobile marketing and advertising in innovative ways. As Freddy points out in the interview, advertisers didn't fully understand and appreciate the powerful qualities of mobile marketing and advertising in 2008 and 2009. In 2010, however, key players in the mobile advertising business are asking how mobile can help them reach new audiences and complement proven media channels. Topics covered in the podcast include: How Mobixell works with brands, agencies and carriers to optimize mobile multimedia delivery, whether through video, mms, sms, audio or other mobile channels in strategic partner relationships Mobile value added services that enhance mobile operator content delivery in developed and developing nations and continents Creating quality consumer user experiences with mobile TV, video and relevant mobile marketing and advertising units other than just banner ads Delivering strategic mobile marketing solutions especially in the APAC region AdMob and Quattro Wireless The importance of Africa, India, Japan and South East Asia, as they leaped over the traditional to the mobile Web The evolution of the desktop and mobile Internet Why the iPad is not as much a critical catalyst for global trends as the iPhone Mobile device convergence Working with mobile ad agencies and other partners in the mobile ecosystem Why Mobixell's modular approach taps into the lifestyles of each nation with appropriate advertising despite lack of mobile Internet availability Delivering optimized solutions to worldwide operators that engage mobile consumers and boost ROI The importance of permission-based marketing campaigns especially in North America Mobile marketing's future of tablets, phones and other devices when marketers know which devices to employ and how to maximize campaign effectiveness Listen to this informative podcast about emerging trends in mobile marketing, advertising and technology. Brian Prows no 26:39 Mobile Device Advertising in a World of iPads and Kindles http://www.im-mobile.com/new-mobile-wireless-devices-challenge-the-advertising-ecosystem/ http://www.im-mobile.com/new-mobile-wireless-devices-challenge-the-advertising-ecosystem/#comments Tue, 02 Feb 2010 19:13:02 +0000 Brian http://im-mobile.com/?p=787

IM-Mobile - Mobile Relationship Marketing and Advertising

Mobile devices, such as the iPad and Kindle, are challenging the mobile and online advertising ecosystems. Mobile device advertising is changing how advertisers approach new media. After Steve Jobs proclaimed the “[the iPad]…is so much more intimate than a smartphone…,” … Continue reading →

]]> http://www.im-mobile.com/new-mobile-wireless-devices-challenge-the-advertising-ecosystem/feed/ 1 mobile device advertising,mobile advertising,e-readers,wireless devices,advertising indusry. Mobile devices, such as the iPad and Kindle, are challenging the mobile and online advertising ecosystems. Mobile device advertising is changing how advertisers approach new media. - After Steve Jobs proclaimed the "[the iPad]... Mobile devices, such as the iPad and Kindle, are challenging the mobile and online advertising ecosystems. Mobile device advertising is changing how advertisers approach new media. After Steve Jobs proclaimed the "[the iPad]...is so much more intimate than a smartphone...," he raised the definition of a mobile device and the role of mobile ad networks, ad agencies, wireless carriers and online advertising companies, including Google, Yahoo, Bing and other search advertising firms. Mojiva, for example, a company that targets smartphone advertisers and publishers, announced its support for Apple's new tablet computer within days after Jobs spoke. Quattro Wireless, recently purchased by Apple, is also interested in boosting mobile ad network advertising revenues with the iPad. Mobile Marketing, Advertising and Emerging Wireless Devices Emerging mobile and wireless technologies directly challenge the power of wireless carriers, mobile aggregators and regulators such as the FCC. For example, mobile advertisers currently must rent or buy short codes issued and managed by carriers and aggregators, to mount an SMS advertising campaign on mobile phones. But the non-wireless version of the iPad and other emerging wireless devices don't necessarily connect through mobile carriers. Wi-Fi networks, growing rapidly within homes and businesses, eliminate the need for wireless carriers entirely with the exception, perhaps, of WiMax, a broadband wireless service. This opens the door for marketers and advertisers to mount advertising campaigns without the involvement of mobile operators, aggregators and others in the current mobile and advertising ecosystems. Mobile Advertising Standards and Regulations for the Future Bypassing wireless carriers doesn't relieve marketers and advertisers from best practices and standards and regulations already established for Internet and mobile advertising. Google, Yahoo and other search advertisers have already created R&R's to use their services and other regulations controlling spam are already in place. As new mobile devices reach the market, changes in best practices will, undoubtedly, become necessary. The IAB, Mobile Marketing Association, Direct Marketing Association and others will need to review changing mobile marketing and advertising standards. While the future is promising for new, innovative mobile and wireless products, the market place, industry, professional associations and regulators must adapt standards to meet the changing mobile ecosystem. Brian Prows no 3:19 Media Channels Abound in Mobile Marketing http://www.im-mobile.com/understanding-differences-between-mobile-other-forms-of-marketing-media-channels/ http://www.im-mobile.com/understanding-differences-between-mobile-other-forms-of-marketing-media-channels/#comments Thu, 28 Jan 2010 02:43:39 +0000 Brian http://im-mobile.com/?p=750

IM-Mobile - Mobile Relationship Marketing and Advertising

Media channels are many as Michael Becker repeated several times in his podcast interviews with me, increasing the ability of marketers to reach consumers in different ways unlike other media. The Internet, print, broadcast and email are more limited. Marketing Media … Continue reading →

]]> http://www.im-mobile.com/understanding-differences-between-mobile-other-forms-of-marketing-media-channels/feed/ 0 Mobile Advertising and Technology Top 10 for 2009 http://www.im-mobile.com/top-10-podcasts-posts-on-im-mobile-for-2009-mobile-tech-advertising-emerging-markets/ http://www.im-mobile.com/top-10-podcasts-posts-on-im-mobile-for-2009-mobile-tech-advertising-emerging-markets/#comments Tue, 22 Dec 2009 03:15:38 +0000 Brian http://im-mobile.com/?p=611

IM-Mobile - Mobile Relationship Marketing and Advertising

Mobile marketing and advertising grew substantially during 2009, as reflected here by the most viewed and listened to blog posts and podcast interviews on IM-Mobile. Continue reading →

]]> http://www.im-mobile.com/top-10-podcasts-posts-on-im-mobile-for-2009-mobile-tech-advertising-emerging-markets/feed/ 0 Mobile Advertising Growth at Quattro Wireless http://www.im-mobile.com/jeremy-arnon-discusses-mobile-advertising-growth-at-quattro-wireless/ http://www.im-mobile.com/jeremy-arnon-discusses-mobile-advertising-growth-at-quattro-wireless/#comments Wed, 16 Dec 2009 02:30:04 +0000 Brian http://im-mobile.com/?p=602

IM-Mobile - Mobile Relationship Marketing and Advertising

As brands, advertisers, publishers and application developers adjust to greater mobile advertising choices offered by mobile ad networks and other mobile and advertising firms, choosing the right mobile partners becomes critical. Quattro Wireless, one of the largest global mobile advertising … Continue reading →

]]> http://www.im-mobile.com/jeremy-arnon-discusses-mobile-advertising-growth-at-quattro-wireless/feed/ 0 jeremy arnon,Mobile Ads,Mobile Advertising,Mobile Internet,mobile web,quattro wireless,Smartphones As brands, advertisers, publishers and application developers adjust to greater mobile advertising choices offered by mobile ad networks and other mobile and advertising firms, choosing the right mobile partners becomes critical. - Quattro Wireless, As brands, advertisers, publishers and application developers adjust to greater mobile advertising choices offered by mobile ad networks and other mobile and advertising firms, choosing the right mobile partners becomes critical. Quattro Wireless, o... Brian Prows no 27:09 Smaato Mobile Advertising Roundtable: Part Two http://www.im-mobile.com/smaato-mobile-advertising-roundtable-san-francisco-part-two/ http://www.im-mobile.com/smaato-mobile-advertising-roundtable-san-francisco-part-two/#comments Thu, 26 Nov 2009 03:41:49 +0000 Brian http://im-mobile.com/?p=570

IM-Mobile - Mobile Relationship Marketing and Advertising

Mobile advertising is quickly gaining acceptance by major brands and SMB’s as a viable, powerful tool to reach and communicate with an otherwise unreachable audience throughout the world. While research studies by major firms conflict to some extent on how … Continue reading →

]]> http://www.im-mobile.com/smaato-mobile-advertising-roundtable-san-francisco-part-two/feed/ 0 Mobile advertising is quickly gaining acceptance by major brands and SMB's as a viable, powerful tool to reach and communicate with an otherwise unreachable audience throughout the world. - While research studies by major firms conflict to some exten... Mobile advertising is quickly gaining acceptance by major brands and SMB's as a viable, powerful tool to reach and communicate with an otherwise unreachable audience throughout the world. While research studies by major firms conflict to some extent on how quickly mobile advertising is growing, all agree that within several years, mobile advertising will dominate advertising expenditures. Smaato is a pioneering mobile advertising company. The firm partners with mobile advertisers, publishers, developers, ad networks and carriers to increase advertiser average revenue per user within mobile applications or on mobile websites. In this second of two Smaato mobile advertising roundtable conversations, eleven experts in the field discuss: Mobile as a powerful media channel that reaches over 3.5 billion people on Earth Insuring that users have affordable data plans to access the the wealth of information available on the mobile Internet Finding business models that encourage growth and use of innovative mobile services supported by mobile advertising Methods for advertisers, publishers and developers to engage and maintain positive relationships with mobile phone consumers Investment community support and understanding of the mobile channel in Europe and elsewhere Smaato's support of application developers and venture capitalists to encourage innovation Integrating bar codes, navigation and other applications on mobile handsets for a rich mobile experience Increasing acceptance of the mobile channel by the advertising industry and the need for accurate ad spend measurement critical to mobile's growth How major brands--such as The Gap and Levi Strauss--are communicating with consumers through mobile to elicit direct response and build relationships Mobile advertising predictions for 2010 Participants in the discussion: Harald Neidhardt, CMO and Co-Founder, Smaato Petra Vorsteher, EVP Strategic Alliances and Co-Founder, Smaato Ragnar Kruse, CEO and Co-Founder, Smaato Michael Bayle, CMO, Amobee Media Services & a former MMA Board Member Tobias Kemper, VP of USA Operations for Nimbuzz Brian Prows, Blogger, Podcaster and Owner of MobileBeyond Cian O'Sullivan, Senior Reporter for GomoNews Kei Shimada, C.E.O. and Founder of Infinita, Inc. Mike Turner, Partner with Osborne Clark Andy James, Associate with Osborn Clark Cheryl Lucanegro, Vice President of Advertising Sales, Pandora Internet Radio Harald Neidhardt moderates the conversation. Click here for part one of the roundtable discussion. For transcript of parts one and two, click here. Brian Prows no 31:48 Smaato Mobile Advertising Roundtable in San Francisco: Part One http://www.im-mobile.com/smaato-mobile-advertising-roundtable-san-francisco-2009-part-one/ http://www.im-mobile.com/smaato-mobile-advertising-roundtable-san-francisco-2009-part-one/#comments Tue, 24 Nov 2009 07:51:02 +0000 Brian http://im-mobile.com/?p=561

IM-Mobile - Mobile Relationship Marketing and Advertising

Mobile advertising is rapidly growing worldwide as mobile handsets and browsers support both SMS text and banner displays, while advertisers, publishers and application developers realize mobile’s potential to increase direct response and engagement in mobile marketing and advertising campaigns. Several … Continue reading →

]]> http://www.im-mobile.com/smaato-mobile-advertising-roundtable-san-francisco-2009-part-one/feed/ 2 advertising,advertising firms,android,Mobile Ads,Mobile Advertising,Mobile Marketing,mobile round table,smaato Mobile advertising is rapidly growing worldwide as mobile handsets and browsers support both SMS text and banner displays, while advertisers, publishers and application developers realize mobile's potential to increase direct response and engagement i... Mobile advertising is rapidly growing worldwide as mobile handsets and browsers support both SMS text and banner displays, while advertisers, publishers and application developers realize mobile's potential to increase direct response and engagement in mobile marketing and advertising campaigns. Several times a year, Smaato, a pioneering mobile advertising firm, sponsors mobile industry round tables around the world, inviting thought leaders, who work in mobile advertising, mobile application development, mobile services, venture capital and the media, to share innovative ideas and discuss the future of mobile technology and mobile advertising. On October 14, 2009, eleven people who are passionate about mobile met in San Francisco for a 70 minute discussion about: Changes in the mobile ad landscape The impact of the iPhone on end-users and mobile application developers Building new mobile ad revenue streams consistent with mobile user expectations Mobile advertising in Japan The fast growth of Android mobile phones MMA and IAB mobile advertising standards and emerging "rich-content" ad units for mobile browsers found in smartphones Using the voice channel in mobile The challenges of launching mobile apps in an app store environment and integrating mobile advertising with other media channels Guests participating in the discussion and recording include: Harald Neidhardt, CMO and Co-Founder of Smaato Ragnar Kruse, Smaato's CEO & Co-Founder Petra Vorsteher, EVP of Strategic Alliances and also a co-founder of Smaato Mike Turner, a Partner with Osborne Clark, a London-based integrated legal firm for international businesses Andy James, an Associate with Osborne Clark Michael Bayle, Chief Sales and Marketing Officer of Amobee Media Systems Tobias Kemper, VP of the USA division of Nimbuzz, an interactive mobile service Kei Shimada, CEO and President of Infinita, in Japan Cheryl Lucanegro, VP of Advertising Sales for Pandora Internet Radio Cian O'Sullivan, Reporter for GoMoNews Brian Prows with MobileBeyond, a blogger and podcaster covering mobile communications, mobile marketing and mobile advertising. Harald Neidhardt is the roundtable moderator. Click here for part two. Click here for a transcript of parts one and two. Brian Prows no 34:00 Retail Strategies with Mobile Boost Sales http://www.im-mobile.com/how-to-integrate-mobile-email-and-web-marketing-strategies-in-retail/ http://www.im-mobile.com/how-to-integrate-mobile-email-and-web-marketing-strategies-in-retail/#comments Sun, 15 Nov 2009 17:12:12 +0000 Brian http://im-mobile.com/?p=536

IM-Mobile - Mobile Relationship Marketing and Advertising

Bryce Marshall, Director of Strategic Services for Knotice, a direct digital marketing firm in Akron, Ohio, recorded a role-play with me recently about integrating direct digital marketing strategies (mobile, email and Web) in retail. You'll find the complete program notes, including links to further information about Bryce, Knotice and digital marketing on MobileBeyond. Continue reading →

]]> http://www.im-mobile.com/how-to-integrate-mobile-email-and-web-marketing-strategies-in-retail/feed/ 1 bryce marshall,direct digital,mobile hone,Mobile Marketing,retail marketing,retail strategies,text messaging Bryce Marshall, Director of Strategic Services for Knotice, a direct digital marketing firm in Akron, Ohio, recorded a role-play with me recently about integrating direct digital marketing strategies (mobile, email and Web) in retail. Bryce Marshall, Director of Strategic Services for Knotice, a direct digital marketing firm in Akron, Ohio, recorded a role-play with me recently about integrating direct digital marketing strategies (mobile, email and Web) in retail. You'll find the complete program notes, including links to further information about Bryce, Knotice and digital marketing on MobileBeyond. Brian Prows no 37:14 Local Mobile Search Advertising with Gregg Stewart of 15miles http://www.im-mobile.com/local-mobile-search-advertising-with-gregg-stewart-of-15-miles/ http://www.im-mobile.com/local-mobile-search-advertising-with-gregg-stewart-of-15-miles/#comments Sat, 17 Oct 2009 06:04:53 +0000 Brian http://im-mobile.com/?p=514

IM-Mobile - Mobile Relationship Marketing and Advertising

Despite the growth in local mobile search advertising in the United States, when it comes to dividing up the advertising budget, mobile is traditionally allocated the smallest slice of the pie. This isn’t surprising considering that advertisers and their agencies, … Continue reading →

]]> http://www.im-mobile.com/local-mobile-search-advertising-with-gregg-stewart-of-15-miles/feed/ 1 business communications,directional marketing,gregg stewart,Mobile Advertising,mobile hones,Mobile Marketing,mobile search Despite the growth in local mobile search advertising in the United States, when it comes to dividing up the advertising budget, mobile is traditionally allocated the smallest slice of the pie. - This isn’t surprising considering that advertisers and ... Despite the growth in local mobile search advertising in the United States, when it comes to dividing up the advertising budget, mobile is traditionally allocated the smallest slice of the pie. This isn’t surprising considering that advertisers and their agencies, in many cases, are still waiting for “the year of mobile” to emerge. Mobile advertising is typically seen by advertising agencies and brands, as in the early days of the Internet, as a digital advertising channel still in test mode. However, since the release of the iPhone and other smartphones, brands are beginning to understand the unique, personal engagement characteristics of mobile phones and are testing multimedia marketing campaigns incorporating mobile. In this podcast interview with Gregg Stewart, President of 15miles, the interactive digital arm of TMP Directional Marketing, he discusses some of the strengths of smartphones in local search advertising that complement other channels. 15miles 15miles is an industry leader in local search marketing that connects brands with consumers through proven digital marketing practices. The company has hundreds of experienced marketing specialists to tailor messages for target audiences. Based on proprietary technology, 15miles assists clients in developing strategic Internet and mobile marketing strategies that drive sales directly to client websites and local storefronts where sales happen. 15miles helps clients convert sales by optimizing brand recognition and desirability when consumers search for products and services. 15miles works with clients to improve media messaging accuracy and delivery to target markets. Gregg Stewart – President – 15miles Gregg Stewart’s current responsibilities and goals include working with clients to leverage and optimize directional marketing opportunities across TMP’s interactive and local search programs. With more than 20 years of Yellow Pages and interactive agency experience, Gregg Stewart founded Wahlstrom Interactive, a division of Interpublic Group, before serving as senior vice president of channel management and marketing at Fathom Online, a search engine marketing firm. He is also the vertical expert on local search for Search Engine Watch, and he previously served on the Search Engine Strategies advisory board. Stewart joined TMPDM in January 2006. Now as president of 15miles, he is the guiding hand in maintaining its leadership position and developing client interactive marketing strategies. During the podcast, Gregg cites several research studies, including one from comScore, that shed light on the growth of local search advertising and mobile's role in expanding its effectiveness. Gregg Stewart's LinkedIn Profile 15miles Website Search Perspective Blog Case Studies and White Papers IAB Mobile Buyers Guide New TMP-comScore Survey Data on Local Mobile Search “Mobile Coupons Offer Multiple Benefits” Recent Articles by Gregg Stewart Brian Prows no 31:35 Rich Media Ads for Mobile at Crisp Wireless http://www.im-mobile.com/tom-foran-of-crisp-wireless-media-rich-websites-drive-mobile-advertising/ http://www.im-mobile.com/tom-foran-of-crisp-wireless-media-rich-websites-drive-mobile-advertising/#comments Fri, 16 Oct 2009 00:05:54 +0000 Brian http://im-mobile.com/?p=495

IM-Mobile - Mobile Relationship Marketing and Advertising

Brands and agencies are getting smarter about boosting conversions through rich media ads for mobile advertising campaigns. Crisp Wireless, one of the leaders serving brands and publishers, has pioneered the industry. Crisp Wireless has built over 300 mobile websites and … Continue reading →

]]> http://www.im-mobile.com/tom-foran-of-crisp-wireless-media-rich-websites-drive-mobile-advertising/feed/ 1 advertising firms,crisp wireless,digital media,Mobile Advertising,mobile web,rich media ads,rich media advertising,tom foran Brands and agencies are getting smarter about boosting conversions through rich media ads for mobile advertising campaigns. Crisp Wireless, one of the leaders serving brands and publishers, has pioneered the industry. - Brands and agencies are getting smarter about boosting conversions through rich media ads for mobile advertising campaigns. Crisp Wireless, one of the leaders serving brands and publishers, has pioneered the industry. Crisp Wireless has built over 300 mobile websites and designed advertising campaigns for major companies, including leading brands Lexus, Infiniti, Paramount Pictures, Estee Lauder, VH1 and others. Some of its premiere publishers are The Wall Street Journal, Accuweather, Bloomberg/BusinessWeek, Hearst Magazine, Digital Media and Cars.com. Recently, Crisp partnered with technology leader AdMarvel. Supporting both apps and mobile website rich media ads, Apple's iPhone, iPad and Android phones are supported. A Volkswagon campaign, utilizing banner ads, successfully ran on CBS and CNN mobile websites, supporting the iPhone, providing high engagement levels for viewers. Crisp Wireless provides rich media ad creation, campaign management, ad serving, campaign reporting, and advertiser site analytics. The Crisp Wireless Publisher Network attracts one-third of U.S. mobile web users. Tom Foran is the senior Sales and Marketing executive tasked with global revenue responsibility. Foran comes to Crisp after serving as GM of Ad Sales & Operations for Quigo. As a member of Quigo’s senior management team, Tom was instrumental in driving the company’s rapid growth (Quigo was acquired by AOL in November of 2007.) Prior to Quigo, Tom spent five years in the Search industry, including senior business development and strategic alliances roles at Overture and Yahoo. He also worked in Business Development for United Online and NBCi. Tom graduated summa cum laude/Phi Beta Kappa from Tufts University. In the podcast, Tom discusses how a rich media mobile websites better engage smartphone users. Paramount's G.I. Joe iPhone campaign, for example, produced a 25% click-through rate. Another for Lexus achieved excellent mobile advertising results. Mobile advertising is quickly moving from plain text ads to creative, eye-catching banner and other ad units that increase CTR's on mobile websites. Tom Foran explains how it's done in mobile advertising Brian Prows no 30:24 Improve Advertising Value with Mobile http://www.im-mobile.com/six-ways-to-improve-value-with-mobile-marketing-advertising/ http://www.im-mobile.com/six-ways-to-improve-value-with-mobile-marketing-advertising/#comments Wed, 07 Oct 2009 05:08:28 +0000 Brian http://im-mobile.com/?p=489

IM-Mobile - Mobile Relationship Marketing and Advertising

As a marketer, advertiser or agency, is it possible to improve value of your campaigns with mobile marketing and advertising? Digital or Print Media on a Sunday Morning That question came to mind on a Sunday morning when the newspaper … Continue reading →

]]> http://www.im-mobile.com/six-ways-to-improve-value-with-mobile-marketing-advertising/feed/ 0 improve advertising value,advertising value,mobile advertising,marketing mix,best practices,kim dushinski As a marketer, advertiser or agency, is it possible to improve value of your campaigns with mobile marketing and advertising? Digital or Print Media on a Sunday Morning That question came to mind on a Sunday morning when the newspaper arrived. Thud. As a marketer, advertiser or agency, is it possible to improve value of your campaigns with mobile marketing and advertising? Digital or Print Media on a Sunday Morning That question came to mind on a Sunday morning when the newspaper arrived. Thud. I walk out to the driveway, bend down, grab the paper. All the ad stuffers fall to the ground. I pick them up, grumbling and carry two pounds of newsprint into the house. Coffee drips. Settle on the couch to catch up on all the news, sports, obits. I stare the ads--mountains of glossy and non-glossy paper. Many cut trees, I think, as I ditch all the ads (except Best Buy, of course.) Time to head for the kitchen. Java time. Drip, drip. My G1 Android lies purring on the coffee table. Time for some serious digital news, sports, weather, forget the obits. Time for WiFi. Off to CNN (can't stand Fox). Lots of good stuff. Health care stalled. California's broke. Mortgage rates 4.25%. Then you see it--Home Depot banner ad, top of home section. "25% Off Tools." Tools. You like tools. You need tools. You like 25% off. Day planned. It's Home Depot after breakfast. I click on the ad. I like clicking. My G1 grunts as a huge "25% Off Tools" coupon fills the G1's screen. Time for java and relaxing--my digital life. The coupon recedes to a back screen as I read the football scores. The two pounds of newspaper stuffers--undifferentiated hash--forces consumers to search through mounds of paper pulp for that 15% Macy's coupon. Lots of work. Goes badly with coffee on Sunday morning. You can hear advertisers screaming from the paper: "find me," "find me." It's like an Easter egg hunt where you never find the eggs. Mobile Marketing Possibilities Kim Dushinski in her excellent "The Mobile Marketing Handbook" suggests six ways to avoid this hunt and provide better value. Mobile marketing and advertising approaches that better target consumers, satisfy their needs and wants and entice them to take action. 1. Location-Specific Information Usually generated by the consumer searching for something he or she wants. Dushinski writes: "Location-specific knowledge is the No. 1 reason that people access the mobile web for mobile search. It is the most likely reason for someone to call..." 2. Timely Knowledge Mobile acts as a communications alert messenger. Rather than advertisers' ads buried within two pounds of wounded trees yelling "find me," mobile ads, strategically positioned, give consumers the information they're seeking at the right time and place. That Home Depot ad was well positioned for the weekend "fix up your home" crowd. Rather than "push" marketing, the ad pulled the consumer in like a fish who couldn't resist the bait. 3. Make Life Easier Where are your customers? What are they doing? Who are they? What do they do with their lives? How can mobile interactions improve their lives? Then come up with a mobile strategy from the consumer's point-of-view. 4. Financial Incentive In her book, Kim encourages mobile marketers to realize the differences among media. A 50 cent cereal coupon may work in print. But mobile phone users need a larger incentive to take action on your offer. "25% Off Tools" is a significant discount. 5. Entertainment Advertisers are too serious; they forget that mobile came from a different womb than newspapers, radio or television. A mobile phone is an engaging tool for games, trivia, contests--anything that enhances the user's experience with your brand. What do retailers do on the day after Thanksgiving or Christmas eve? More push ads. "Take another 20% off!" ("between 4 a.m. and 6 a.m."). If you think mobile, on the other hand, a creative retailer might run a mobile ad like this: "Come on in at 7 a.m. and sing your favorite Christmas carol...Best singer gets a $100 shopping spree." Now, that's entertainment. 6. Connection Kim points out in her book the importance of social media and mobile. Brian Prows no 6:13 Mobile Marketing with Michael Becker http://www.im-mobile.com/michael-becker-of-iloop-mobile-mobile-marketing-podcasts/ http://www.im-mobile.com/michael-becker-of-iloop-mobile-mobile-marketing-podcasts/#comments Thu, 01 Oct 2009 00:37:35 +0000 Brian http://im-mobile.com/?p=481

IM-Mobile - Mobile Relationship Marketing and Advertising

Mobile marketing is growing at the speed of light. No, faster. The mobile revolution was upon us before we knew it, except for Michael Becker, entrepreneur, thinker, educator and more. Many in the industry have said: “When you think of … Continue reading →

]]> http://www.im-mobile.com/michael-becker-of-iloop-mobile-mobile-marketing-podcasts/feed/ 0 SmartPhone Engagement Enhances Advertising Benefits http://www.im-mobile.com/smartphone-engagement-enhances-mobile-internet-advertising-effectiveness-joy-liuzzo-podcast/ http://www.im-mobile.com/smartphone-engagement-enhances-mobile-internet-advertising-effectiveness-joy-liuzzo-podcast/#comments Thu, 24 Sep 2009 16:59:53 +0000 Brian http://im-mobile.com/?p=456

IM-Mobile - Mobile Relationship Marketing and Advertising

Mobile brands, advertising agencies, ad networks and publishers continually seek innovative way to engage mobile phone users on the mobile Internet. SmartPhones have changed user expectations about the mobile experience. But what compels smartphone owners to connect with your brand … Continue reading →

]]> http://www.im-mobile.com/smartphone-engagement-enhances-mobile-internet-advertising-effectiveness-joy-liuzzo-podcast/feed/ 0 advertising research,mobile internet,smartphones,insightexpress,joy liuzzo,mobile phone Mobile brands, advertising agencies, ad networks and publishers continually seek innovative way to engage mobile phone users on the mobile Internet. SmartPhones have changed user expectations about the mobile experience. Mobile brands, advertising agencies, ad networks and publishers continually seek innovative way to engage mobile phone users on the mobile Internet. SmartPhones have changed user expectations about the mobile experience. But what compels smartphone owners to connect with your brand by clicking on your mobile ad? What three factors increase return visits to your mobile website? Joy Liuzzo of InsightExpress Joy Liuzzo is responsible for the strategic development and management of mobile ad measurement and custom mobile research efforts at InsightExpress, a leading provider of high-quality, digital marketing research. The company helps marketers and advertisers measure advertising effectiveness using online, mobile and other media. She works closely with Product Development on the creation of all mobile research solutions, and oversees the company’s mobile position and all mobile external partnerships and affiliations. Joy also manages the company’s digital media measurement marketing initiatives, as she uses her extensive background strategy and research experience maximizing digital media. She joined InsightExpress from AOL where she held a high level role involving mobile marketing and product development and worked closely with clients at every phase of the research process. “’The nose-to-screen interaction with smartphones makes you block everything else around you out (at least it does for me, much to the annoyance of my husband), similar to what we see when people are focused on a task on the computer…We’re looking at the perfect storm of advertising.” Listen to a fascinating and useful podcast about smartphone engagement with your mobile audiences on IM-Mobile, iTunes or MobileBeyond. Brian Prows no 30:54 SMB Mobile Advertising With 4INFO’s Kirsten McMullen http://www.im-mobile.com/smb-mobile-advertising-with-4infos-kirsten-mcmullen/ http://www.im-mobile.com/smb-mobile-advertising-with-4infos-kirsten-mcmullen/#comments Wed, 19 Aug 2009 07:33:19 +0000 Brian http://im-mobile.com/?p=318

IM-Mobile - Mobile Relationship Marketing and Advertising

In the past several years, major brands have embraced mobile marketing and mobile advertising, concurrent with the explosive growth in mobile phone technology. Apple’s iPhone, in particular, is now considered by many marketing and advertising professionals the catalyst that legitimized … Continue reading →

]]> http://www.im-mobile.com/smb-mobile-advertising-with-4infos-kirsten-mcmullen/feed/ 0 SMB Advertising In the past several years, major brands have embraced mobile marketing and mobile advertising, concurrent with the explosive growth in mobile phone technology. Apple's iPhone, in particular, is now considered by many marketing and advertising professio... In the past several years, major brands have embraced mobile marketing and mobile advertising, concurrent with the explosive growth in mobile phone technology. Apple's iPhone, in particular, is now considered by many marketing and advertising professionals the catalyst that legitimized mobile as a powerful marketing channel to reach consumers in unique, effective ways. With a growth rate of 30%-50% per year worldwide, mobile advertising is rapidly expanding while total global advertising revenues from online, print and broadcast media shrink, due to the recession, in part, and mobile's unique strengths. Small-to-medium size companies are slowly adopting mobile advertising to promote their own brands, increase sales and connect with their customers. While SMB's don't have the megabucks of large, national brands, SMS text advertising is an affordable alternative to mobile banner ads. Combined with online and off-line media, mobile text advertising can generate significant market response when used in creative marketing campaigns. With headquarters in San Mateo, CA 4INFO is a mobile media company that connects brands, agencies, and publishers with mobile audiences across all types of media. 4INFO pioneered the development of ad-supported text message information services, and is now the largest provider of SMS content and information services in North America with 23 million mobile users. 60% of 4INFO's consumer users are between 24-54 years old. As experts in mobile advertising, 4INFO offers SMS as an activation point to drive rich media experiences on mobile phones. Kirsten McMulllen, 4INFO's Director of Marketing, manages execution of 4INFO's marketing efforts, including brand management and development, communications, business-to-business and consumer marketing. She is active with several industry associations and is a member of the mobile advertising committees for both the Mobile Marketing Association and the Interactive Advertising Bureau. Kirsten has an MBA from Santa Clara University. In this podcast interview with Brian Prows, Kirsten discusses 4INFO's mobile advertising services for SMB's, how text advertising creates positive interactions with mobile users and best practices when designing and implementing mobile campaigns. Kirsten cites two case studies--a restaurant chain that successfully used mobile text advertising to target women through special promotions and a younger audience for a sports entertainment network. In the campaigns, 4INFO's recommendations resulted in its clients improving brand awareness and increasing participation in special events. According to McMullen, SMB advertisers should first carefully define goals--whether building brands or increasing sales. Then, based on the advertising budget for mobile, advertisers determine campaign length to reach defined goals, write compelling text ad copy for the intended audiences and proceed with mobile campaigns. 4INFO's staff works with its clients to accomplish each of these steps. Depending on the number of targeted mobile users, 4INFO charges advertisers on a CPM basis with beginning campaigns costing only $2,000 to start. Since mobile advertising is very measurable, 4INFO provides full reporting and evaluations of each mobile campaign: number of impressions, interactions, click-throughs, call length, conversions, keyword response and more, depending on the nature of the campaign. To ensure SMB's succeed, Kirsten recommends advertisers consider the number of mobile users in the area (metro and dense population areas work best) unless the advertiser is selling mobile or other products via its mobile or regular website. According to McMullen, having a quality mobile website is essential for successful mobile text campaigns. Listen to this very practical, informative podcast about SMB mobile advertising. Links to the Podcast: Kirsten McMullen’s LinkedIn Profile: Brian Prows no Mobile Media Growth Defies Advertising Revenue Declines http://www.im-mobile.com/mobile-media-growth-defies-advertising-revenue-declines/ http://www.im-mobile.com/mobile-media-growth-defies-advertising-revenue-declines/#comments Wed, 12 Aug 2009 20:08:09 +0000 Brian http://im-mobile.com/?p=302

IM-Mobile - Mobile Relationship Marketing and Advertising

Despite the worldwide advertising slump, mobile media marketing and advertising are growing substantially. Continue reading →

]]> http://www.im-mobile.com/mobile-media-growth-defies-advertising-revenue-declines/feed/ 0 Mobile Website Optimization With SiteSpect http://www.im-mobile.com/improve-mobile-website-optimization-with-sitespect-eric-hansen-podcast/ http://www.im-mobile.com/improve-mobile-website-optimization-with-sitespect-eric-hansen-podcast/#comments Sat, 06 Jun 2009 04:29:25 +0000 Brian http://im-mobile.com/?p=231

IM-Mobile - Mobile Relationship Marketing and Advertising

Mobile website optimization is critical for mobile marketing and advertising success. Some marketers believe that optimization, mobile analytics, search engine marketing and other digital marketing techniques are challenging, take excessive time and, in many cases, are impossible to manage. This … Continue reading →

]]> http://www.im-mobile.com/improve-mobile-website-optimization-with-sitespect-eric-hansen-podcast/feed/ 0 website optimization, sitespect, mobile content, website marketing, eric hansen, creditcards.com, search engine marketing, mobile marketing, digital marketing. Mobile website optimization is critical for mobile marketing and advertising success. - Some marketers believe that optimization, mobile analytics, search engine marketing and other digital marketing techniques are challenging, take excessive time and, Mobile website optimization is critical for mobile marketing and advertising success. Some marketers believe that optimization, mobile analytics, search engine marketing and other digital marketing techniques are challenging, take excessive time and, in many cases, are impossible to manage. This convinces some mobile marketers to "fly by the seat of their pants" when assessing mobile website performance. Eric Hansen of SiteSpect Eric Hansen, Founder and C.E.O. of SiteSpect, a Boston-based marketing-focused mobile website testing and optimization firm, will probably disagree with you. Since starting the firm in 2004, Hansen's team has helped numerous companies, including J.C. Penney, Overstock.com, The New York Times, CreditCards.com and others that have greatly improved their website marketing performance by optimizing mobile content and placement. According to Hansen, SiteSpect is the only company in its space providing accurate mobile website user behavior on phones that don't support Javascript and cookies. According to Eric, 50% of worldwide mobile handsets are not Javascript enabled. As a result, marketers are hindered in accurately assessing the effectiveness of advertising campaigns and mobile website performance. Marketers use SiteSpect's software and hardware solutions to better understand how various website elements, such as time spent on a web page or the impact of images, text placement, links, discounts and other content impacting accurate segmentation, lead conversion, sales and overall marketing results. Employing SiteSpect's website analysis solutions, marketers "non-intrusively" test website performance during marketing campaigns, working at network level, without involving IT or making changes in their websites. SiteSpect, in tandem with marketing management, then assists marketers to better assess landing page, copy and content placement to increase conversions. This helps marketers realistically set goals for future mobile marketing campaigns. In a Mobile Marketer article, Mickey Khan reviews SiteSpect's mobile website optimization optimization and content services. Through a partnership with Bango, a mobile analytics firm delivering historical reports, SiteSpect's customers can further measure mobile behavior by creating new offers and promotions to boost conversions, grow mobile website traffic and answer "what if" questions that predict future mobile user behavior. In a Mobile Marketer article, Mickey Khan reviews SiteSpect's mobile content testing and optimization benefits. Eric Hansen believes SiteSpect's solutions give marketers the ability to conduct digital website experiments that better reveal mobile user preferences and boost marketing campaign goal achievement. Here's a demo of the SiteSpect solution. If you own or operate a mobile website, take 34 minutes and listen to one of the top experts in the field share successful and proven strategies and ideas. Need to optimize your regular website? Here's a website marketing service worth reviewing. Follow Eric on Twitter or Facebook. --------- Eric Hansen is Founder and CEO of SiteSpect, a Boston-based marketing-focused mobile website testing and optimization firm. Since starting the firm in 2004, Hansen’s team has helped numerous companies, including J.C. Penney, Overstock.com, The New York Times, CreditCards.com and many others that have greatly improved their website marketing performance by optimizing mobile content and placement. Brian Prows no 33:51 Smartphone Dumping on eBay Worldwide http://www.im-mobile.com/sellers-dumping-iphone-smartphones-on-ebay-worldwide/ http://www.im-mobile.com/sellers-dumping-iphone-smartphones-on-ebay-worldwide/#comments Tue, 02 Jun 2009 02:25:16 +0000 Brian http://im-mobile.com/?p=215

IM-Mobile - Mobile Relationship Marketing and Advertising

Smartphone dumping online is becoming common on eBay In March and July of 2,008, Mobile Telephone Marketing, one of my blogs, reported on iPhone owners dumping first and 3G generation iPhones on eBay Worldwide. Here’s an update as of June … Continue reading →

]]> http://www.im-mobile.com/sellers-dumping-iphone-smartphones-on-ebay-worldwide/feed/ 0 Mobile Advertising with Harald Neidhardt of Smaato http://www.im-mobile.com/passionate-about-mobile-advertising-smaatos-harald-neidhardt/ http://www.im-mobile.com/passionate-about-mobile-advertising-smaatos-harald-neidhardt/#comments Wed, 27 May 2009 22:46:12 +0000 Brian http://im-mobile.com/?p=183

IM-Mobile - Mobile Relationship Marketing and Advertising

If you’re passionate about mobile and mobile advertising, talk with Harald Neidhardt, CMO of Smaato, a mobile advertising company. Before the iPhone was released, Harald and other entrepreneurs at Smaato were talking about smartphones, mobile applications and the growth of … Continue reading →

]]> http://www.im-mobile.com/passionate-about-mobile-advertising-smaatos-harald-neidhardt/feed/ 1 advertising,harald neidhardt,mobile ad network,Mobile Ads,mobile phone,mobile web,smaato If you're passionate about mobile and mobile advertising, talk with Harald Neidhardt, CMO of Smaato, a mobile advertising company. - Before the iPhone was released, Harald and other entrepreneurs at Smaato were talking about smartphones, If you're passionate about mobile and mobile advertising, talk with Harald Neidhardt, CMO of Smaato, a mobile advertising company. Before the iPhone was released, Harald and other entrepreneurs at Smaato were talking about smartphones, mobile applications and the growth of worldwide mobile computing. Smaato is a pioneering mobile advertising company that operates the mobile ad optimization platform called SOMA (Smaato Open Mobile Advertising). The company partners with mobile advertisers, publishers, developers, ad networks and carriers to increase advertiser average revenue per user within mobile applications or on mobile websites. Harald Neidhardt is one of the Co-Founders of Smaato Inc. and was instrumental in conceiving the mobile advertising platform SOMA™. He has over 20 years of experience in marketing and business development, having led interactive agencies and marketing consulting firms in both the US and Europe, among them Pixelpark (US), the North American arm of Bertelsmann’s multimedia subsidiary and one of Europe’s largest Internet solution providers. Harald Neidhardt has a BA in Marketing Communications from Communications Academy, Hamburg. Smaato - Harald Neidhardt Interview Topics In this podcast interview with Brian Prows, Neidhardt's passion for mobile, innovative ideas and collaboration with others of like-mind clearly comes through. When he's not arranging mobile forums for creative people to exchange ideas and innovate their businesses, NeidHardt, appearing on bnetTV, spreads the gospel of mobile wherever he goes. Meanwhile, he has Smaato to run. Smaato, in partnership with twenty mobile advertising networks, including Quattro Wireless, advertisers, publishers, handset manufacturers and mobile application developers, built an aggregated mobile ad network serving over 200 countries. Coordinating the complexities of mobile ad delivery is challenging, according to Neidhardt, whose SOMA mobile ad delivery system, delivers demographically-targeted mobile ads to smartphone handsets. SOMA automates the process of finding the "best fit" ads for mobile users, filling publisher ad inventories with tailored content and standalone "widgets" within smartphone applications. This reduces the need for publishers to coordinate with multiple mobile ad networks throughout the world. Smaato's servers pull by market which networks to use, type of ad to deliver to handsets (banner, text or widgets for mobile apps) and reporting, automatically handling the complexities of mobile ad delivery and measurement. According to Neidhardt, advertisers need to do a re-take on their perceptions about mobile vs. traditional advertising. Consumers place great personal value on their cell phones, carry them in pockets and purses and increasingly rely on them for personal communications and as a source of information. Due to the nature of mobile, this presents opportunities for advertisers to reach targeted audienceas with advertising messages leading to increased and immediate sales. While overall ad spend is down due to the inclement economy, Smaato is experiencing growth none-the-less, while advertisers, in general, have reduced budgets for online and off-line placements. Creative directors and others at advertising agencies now know the impact of Apple's iPhone and other smartphones on consumer spending. Yet some advertisers still hold back on mobile ad spend, relying on traditional approaches. Harald Neidhardt, however, isn't worried. He believes, given a year or so, those who hold the advertising purse strings will "take the camera off the tripod" and invest in innovative mobile campaigns, reaping the benefits of a mobile, wireless world. Brian Prows no 33:11 Twitter Marketing that Engages Your Audience http://www.im-mobile.com/best-practices-marketing-on-twitter-to-engage-your-audience/ http://www.im-mobile.com/best-practices-marketing-on-twitter-to-engage-your-audience/#comments Mon, 25 May 2009 05:55:01 +0000 Brian http://im-mobile.com/?p=138

IM-Mobile - Mobile Relationship Marketing and Advertising

Most businesses are now sold on Twitter marketing. Take that back. Many businesses think they’re using Twitter for marketing. But making money with Twitter requires more than a parade of tweets scrolling across the screens of followers. Thoughtful Twitter marketing … Continue reading →

]]> http://www.im-mobile.com/best-practices-marketing-on-twitter-to-engage-your-audience/feed/ 0 U.S. Mobile Advertising Growth and Google Radio http://www.im-mobile.com/us-mobile-advertising-growth-better-than-google-radio/ http://www.im-mobile.com/us-mobile-advertising-growth-better-than-google-radio/#comments Tue, 12 May 2009 22:30:12 +0000 Brian http://im-mobile.com/?p=123

IM-Mobile - Mobile Relationship Marketing and Advertising

Wall Street Journal summarized total ad spend in the U.S. by medium and detailed why Google Radio failed. I like occasionally to read about a Google "failure." It makes me feel good when even a giant Internet behemoth, like Google, can taste the dust of defeat. Continue reading →

]]> http://www.im-mobile.com/us-mobile-advertising-growth-better-than-google-radio/feed/ 0 Neustar Mobile Barcodes Enhance Brand Advertising http://www.im-mobile.com/neustar-2d-bar-codes-enhance-mobile-advertising-brands/ http://www.im-mobile.com/neustar-2d-bar-codes-enhance-mobile-advertising-brands/#comments Tue, 31 Mar 2009 19:01:23 +0000 Brian http://im-mobile.com/?p=80

IM-Mobile - Mobile Relationship Marketing and Advertising

Neustar mobile barcodes are helping mobile advertisers and brands improve mobile marketing and advertising. The company’s two-dimensional bar codes are not dependent on carrier or scanning technology. A technology company that generates trusted communications across applications, networks and enterprises, the company announced … Continue reading →

]]> http://www.im-mobile.com/neustar-2d-bar-codes-enhance-mobile-advertising-brands/feed/ 0 Mobile Advertising Expanding in Scandinavia http://www.im-mobile.com/per-holmkkvist-of-mobiento-mobile-ad-growth-expanding-in-scandinavia/ http://www.im-mobile.com/per-holmkkvist-of-mobiento-mobile-ad-growth-expanding-in-scandinavia/#comments Tue, 31 Mar 2009 00:16:38 +0000 Brian http://im-mobile.com/?p=74

IM-Mobile - Mobile Relationship Marketing and Advertising

Mobile advertising is growing at a 50%-90% clip per year in Scandinavia, according to Per Holmkvist, Managing Director and Co-Founder of Mobiento, the leading mobile marketing agency in Scandinavia. Although the revenue from the non-mobile Internet is much larger for now, mobile … Continue reading →

]]> http://www.im-mobile.com/per-holmkkvist-of-mobiento-mobile-ad-growth-expanding-in-scandinavia/feed/ 0 marketing agencies,mobiento,Mobile Advertising,Mobile Advertising Agency,Mobile Marketing,mobile web,per holmkvist,scandinavia,text messaging Mobile advertising is growing at a 50%-90% clip per year in Scandinavia, according to Per Holmkvist, Managing Director and Co-Founder of Mobiento, the leading mobile marketing agency in Scandinavia. - Although the revenue from the non-mobile Internet ... Mobile advertising is growing at a 50%-90% clip per year in Scandinavia, according to Per Holmkvist, Managing Director and Co-Founder of Mobiento, the leading mobile marketing agency in Scandinavia. Although the revenue from the non-mobile Internet is much larger for now, mobile continues drawing an increasing percentage of online revenue. Mobiento has won the MMA Global Awards twice, and was elected in the top-three mobile marketing agencies in the world in at the 2008 MAMA Awards. Mobiento has conducted more than 700 advertising campaigns in Scandinavia and internationally. Mobiento’s customers include major brands such as H&M, a large clothing retailer, Volvo, Microsoft, Coca-Cola, Snickers, and Stimorol. Per has worked in mobile marketing since 2000 and has been driving the industry development in Sweden. The magazine InternetWorld named Per as one of Sweden’s top 10 entrepreneurs in 2007. During the podcast interview, he discusses Mobimento’s advertising services, campaigns and mobile advertising in Scandinavia. Working with other traditional agencies and clients, Mobiento offers its mobile advertising expertise to create dynamic, interactive campaigns. Clients come to Mobiento to enhance brand, introduce new products and maximize advertising impact in mobile phone campaigns. Standalone promotions, according to Per, are growing rapidly as more companies learn the power of mobile and other media channels. Per describes the Adiento network, used for distribution of SMS and banner advertising, loyalty mobile campaigns at H&M, a large international retailer, the TeliaSonera “Turn Your Career On,” an annual best song and singing event and how mobile applications are driving mobile advertising. Per also describes the Snicker’s viral mobile game campaign. How email complements text messaging is discussed—email most useful when timing is not critical and mobile for instantaneous communications—as well as the need for every company to optimize its branded website and URL for mobile handset display. Listen to an advertising expert in the mobile ad agency business as he describes the growth in Scandinavia. Brian Prows no 36:18 Mobile Advertising U.S. Growth with Michael Boland http://www.im-mobile.com/mobile-advertising-us-growth-michael-boland-podcast/ http://www.im-mobile.com/mobile-advertising-us-growth-michael-boland-podcast/#comments Thu, 26 Mar 2009 03:37:51 +0000 Brian http://im-mobile.com/?p=69

IM-Mobile - Mobile Relationship Marketing and Advertising

Michael Boland, a senior analyst and program director for The Kelsey Group’s Mobile Local Media Forecast Division, is an expert in mobile advertising market research and the mobile industry. Since joining The Kelsey Group in 2005, Mike has been instrumental … Continue reading →

]]> http://www.im-mobile.com/mobile-advertising-us-growth-michael-boland-podcast/feed/ 0 mobile advertising research, search advertising,advertising research,michael boland,kelsey group Michael Boland, a senior analyst and program director for The Kelsey Group’s Mobile Local Media Forecast Division, is an expert in mobile advertising market research and the mobile industry. Since joining The Kelsey Group in 2005, Michael Boland, a senior analyst and program director for The Kelsey Group’s Mobile Local Media Forecast Division, is an expert in mobile advertising market research and the mobile industry. Since joining The Kelsey Group in 2005, Mike has been instrumental in covering the local online space for Interactive Local Media practice. He writes frequently for the firms' blog. Mike is a frequent speaker and organizer at top industry conferences including Kelsey Group events, search engine strategies and others. He has authored in-depth reports on the changing local media landscape including online video, social networking and mobile. He contributes regularly to highly read online news sources such as Search Engine Watch and Huffington Post. A trusted source for reporters covering the interactive media space, his comments have appeared in major news and trade media, including the Wall Street Journal, Fortune and Forbes. The Kelsey Group is the leading provider of strategic research and analysis, data and competitive metrics on Yellow Pages, electronic directories, local search, SMB advertising and local media. The Kelsey Group’s Mobile Local Media Forecast for mobile advertising (2008-2013) is highlighted in the report “Going Mobile: The Mobile Local Media Opportunity." Kelsey’ s projections, quoted in Mobile Marketer, are $330M in 2009; $720M in 2010; $1.5B 2011; $2.3B in 2012; $3.1B in 2013. In the podcast, Mike discusses local mobile search advertising trends, including advertising revenues changes from traditional media (radio, television, newspapers) to mobile (SMS, display and search). SMS still dominates, but local search is growing faster, and traditional media area adopting mobile marketing as another channel for revenue growth. Research firm eMarketer recently downsized its U.S. mobile-ad revenue spend this year, dropping the forecast to $760 million, reduced from its $2.8 billion forecast for 2009 predicted last March, with a substantial reduction for 2010-2013. However, Mike and Kelsey are sticking to their higher forecasts. Online giants, like Google and MSN and large advertisers, continue to dominate mobile advertising, but SMB’s will garner more of the mobile advertising pie as ad revenue growth continues. Mobile search advertising will emulate online search practices—bidding for keywords, demographic targeting, etc. Mike states that fewer dot mobi sites will appear, due to company’s optimizing their existing websites for mobile devices. XHTML mobile device like the iPhone, Google’s Android devices and other smartphones are the biggest targets for mobile advertisers. Current handsets in the U.S. (266M) will grow to 280M in 2009, 286M by 2011, 291M by 2012 and flat by 2013 due to high saturation among the total population. Mike makes astute comments about the growth of Netbooks and mobile devices, combined with 3G and 4G handsets. Netbooks, the most “mobile” laptops on the market, easily complement cell phones, even if only used for voice communications. In fact, Mike says, the use of voice, already tested and in use by Google, is another channel for mobile advertisers. Mobile marketers are realizing that “the application is the new ad unit.” One example, discussed in the interview, is a Coca-Cola brand campaign in Brazil. For example, Coca-Cola worked with Nokia to launch a special edition mobile phone brand ‘Coca-Cola Zero Studio’ to put their brand directly into the hands of consumers in Brazil. The exclusive music content was bundled on device and acted as a real incentive to consumers to buy the Nokia 5310 Xpress Music Special edition, a handset that was designed by Nokia with music in mind. Other mobile applications and services—especially on smartphones—are boosting mobile advertising revenues and rapidly growing. The iPhone and BlackBerry Application Stores are established channels for application developers. MobilePeople in Denmark, quoted in one of Kelsey’s blog posts, Brian Prows no 35:43 Is Advertising Necessary? http://www.im-mobile.com/is-advertising-necessary/ http://www.im-mobile.com/is-advertising-necessary/#comments Sun, 22 Mar 2009 21:35:52 +0000 Brian http://im-mobile.com/?p=66

IM-Mobile - Mobile Relationship Marketing and Advertising

Mobile advertising continues its relentless growth, while Internet revenues are falling. Social media and viral marketing grow rapidly. New media marketing channels are growing, leading to the question: “Is advertising necessary?” Questions about the Necessity of Advertising As with print … Continue reading →

]]> http://www.im-mobile.com/is-advertising-necessary/feed/ 0 Mobile Advertising Networks and inMobi’s Naveen Tewari http://www.im-mobile.com/mobile-ad-networks-and-mkhojs-naveen-tewari/ http://www.im-mobile.com/mobile-ad-networks-and-mkhojs-naveen-tewari/#comments Thu, 26 Feb 2009 09:57:37 +0000 Brian http://im-mobile.com/?p=54

IM-Mobile - Mobile Relationship Marketing and Advertising

Mobile advertising networks, partnering mobile advertisers and publishers, are growing rapidly in India and worldwide–especially in developing countries where Internet access is limited. inMobi, based in India, is rapidly expanding its coverage in Europe, Asia and elsewhere across the globe. … Continue reading →

]]> http://www.im-mobile.com/mobile-ad-networks-and-mkhojs-naveen-tewari/feed/ 0 mobile ad networks, mobile advertising,sms text advertisng,mobile marketing Mobile advertising networks, partnering mobile advertisers and publishers, are growing rapidly in India and worldwide--especially in developing countries where Internet access is limited. inMobi, based in India, Mobile advertising networks, partnering mobile advertisers and publishers, are growing rapidly in India and worldwide--especially in developing countries where Internet access is limited. inMobi, based in India, is rapidly expanding its coverage in Europe, Asia and elsewhere across the globe. Over 320 million people in India have a mobile phone with 10 million new subscribers activating service monthly. The 25 and under age group is the fastest growing segment of India's insatiable adoption of mobile handsets. Reaching these and other advertiser-targeted groups is achievable using mobile ad networks. (See the inMobi blog.) Recently, I had an opportunity to interview inMobi founder and CEO Naveen Tewari, who runs one of the largest mobile advertising networks in Asia. inMobi is one of the leading networks that automates the creation, placement and monitoring of mobile ad placements among major advertisers and website publishers seeking to monetize their web properties. Based in Bangalore, India with offices in Mumbai, Singapore and Palo Alto, CA, inMobi received nearly $8 million in funding to target mobile markets in Southeast and South Asia, the Middle East and Africa--areas of the world where mobile is the only channel for advertisers and publishers to reach growing populations that lack land line-based Internet service. In the interview, Newari discusses a large "mass niche" of mobile users, defined demographically by income or personal interests. The company's ability to rotate ads based on type of handset, country and other demographics better positions mobile advertisers' ability to maximize their ROI while delivering targeted content advertising to publishers. Companies, such as Reebok, have created multimedia campaigns, integrating mobile advertising in promotional campaigns that drive desired branding and demonstrable results. In one campaign, Reebok achieved a 10%-12% conversion rate bringing customers to retail stores when mobile was used in conjunction with an overall promotional strategy. Marketers around the world are researching and testing use of the mobile Internet to drive products and services to market, create brand awareness and optimize ROI. Conversions, according to Newari, vary by 1%-7%, depending on website, while post click-through conversions of 5%-20% become achievable deploying mobile in advertising campaigns. Listen to this eye-opening podcast with inMobi's Naveen Tewari as he explores the power of mobile advertising networks to maximize both advertiser and publisher profitability. Brian Prows no 29:14 Mobile Website Advertising in France Booming http://www.im-mobile.com/mobile-advertising-portals-and-monitizing-websites/ http://www.im-mobile.com/mobile-advertising-portals-and-monitizing-websites/#comments Fri, 13 Feb 2009 04:12:42 +0000 Brian http://im-mobile.com/?p=30

IM-Mobile - Mobile Relationship Marketing and Advertising

Over one million mobile websites are now registered and they’re growing fast. Want to make money with mobile websites and blogs? If you’re a publishing with a mobile website or blog, mobile ad networks offer CPC, CPA and CPM … Continue reading →

]]> http://www.im-mobile.com/mobile-advertising-portals-and-monitizing-websites/feed/ 0 cpm advertising,making money,Mobile Ads,Mobile Advertising,mobile communities,Mobile Websites,texomobile,vianney settini,website advertising - Over one million mobile websites are now registered and they're growing fast. Want to make money with mobile websites and blogs? If you're a publishing with a mobile website or blog, mobile ad networks offer CPC, CPA and CPM advertising. - Over one million mobile websites are now registered and they're growing fast. Want to make money with mobile websites and blogs? If you're a publishing with a mobile website or blog, mobile ad networks offer CPC, CPA and CPM advertising. Vianney Settini, co-founder of TexoMobile, a French company providing mobile advertising services and a mobile website called iGloo, a web portal promoting mobile communities, is an Internet site that combines chat, dating, blogs, free email, social media and other services. iGloo is supported through advertising revenues. TexoMobile also has affiliated with MobPartner, a mobile marketing firm, helping advertisers reach targeted mobile users in over 130 countries based on CPA (cost per acquisition). TexoMobile also offers CPC (cost per click) and CPM (cost per thousand) mobile advertising campaigns. Listen as Brian Prows of MobileBeyond talks with Vianney about global mobile advertising. Brian Prows no 20:54