Mobile marketing researchers continually issue studies with unbelievable projections, then sell research reports to the industry that feeds them. In the current hot mobile commerce market, some research company’s forecasts are far from accurate. In this morning’s Mobile Commerce Daily, for example, reporter Rimma Kats announced that Juniper Research recently projected mobile coupon revenues growing worldwide [...]
Mobile marketing and advertising grew substantially during 2009, as reflected here by the most viewed and listened to blog posts and podcast interviews on IM-Mobile.
As brands, advertisers, publishers and application developers adjust to greater mobile advertising choices offered by mobile ad networks and other mobile and advertising firms, choosing the right mobile partners becomes critical. Quattro Wireless, one of the largest global mobile advertising companies, enables advertisers and publishers to reach and engage their target audiences across mobile web, [...]
Despite the growth in local mobile search advertising in the United States, when it comes to dividing up the advertising budget, mobile is traditionally allocated the smallest slice of the pie. This isn’t surprising considering that advertisers and their agencies, in many cases, are still waiting for “the year of mobile” to emerge. Mobile advertising [...]
Mobile brands, advertising agencies, ad networks and publishers continually seek innovative way to engage mobile phone users on the mobile Internet. SmartPhones have changed user expectations about the mobile experience. But what compels smartphone owners to connect with your brand by clicking on your mobile ad? What three factors increase return visits to your mobile [...]
Michael Boland, a senior analyst and program director for The Kelsey Group’s Mobile Local Media Forecast Division, is an expert in mobile advertising market research and the mobile industry. Since joining The Kelsey Group in 2005, Mike has been instrumental in covering the local online space for Interactive Local Media practice. He writes frequently for [...]