As brands, advertisers, publishers and application developers adjust to greater mobile advertising choices offered by mobile ad networks and other mobile and advertising firms, choosing the right mobile partners becomes critical. Quattro Wireless, one of the largest global mobile advertising companies, enables advertisers and publishers to reach and engage their target audiences across mobile web, [...]
SmartPhone Engagement Enhances Advertising Benefits
September 24, 2009 by Leave a Comment
Mobile brands, advertising agencies, ad networks and publishers continually seek innovative way to engage mobile phone users on the mobile Internet. SmartPhones have changed user expectations about the mobile experience. But what compels smartphone owners to connect with your brand by clicking on your mobile ad? What three factors increase return visits to your mobile [...]
Smartphone Dumping on eBay Worldwide
June 1, 2009 by Leave a Comment
Smartphone dumping online is becoming common on eBay In March and July of 2,008, Mobile Telephone Marketing, one of my blogs, reported on iPhone owners dumping first and 3G generation iPhones on eBay Worldwide. Here’s an update as of June 1, 2009 in anticipation of the iPhone version 3 software release in June with the [...]
